About Overrated - A Curated World of Kawaii, Culture & Joy
The Magic Behind Overrated
Our Story
Overrated was born from a deep love for Korean beauty, playful Asian collectibles, & the happiness that cute, thoughtfully chosen things can bring. What started as a personal passion grew into a dream of creating a space filled with color, joy, & discovery — inspired by the fun, creativity, & trends we love but couldn’t always find.
Every product you see is hand-picked with intention, from blind boxes & plushies to beauty, snacks, & collectible treasures. Our goal is simple: to spark a little excitement, a little dopamine, and a lot of smiles the moment you walk through our doors.
Our website extends that experience beyond the storefront — inviting you to explore, shop, & see the world through our kawaii eyes, wherever you are.
Spreading Joy, One cute find at a time
Our Mission
At Overrated, our mission is to bring a little happiness into everyday life through thoughtfully curated Asian goods. From Korean beauty to trending blind boxes, plushies, snacks, & collectibles, every item is chosen with care, intention, and heart.
We believe shopping should feel joyful — like discovering something special you didn’t even know you needed. By blending quality, creativity, & playful design, we aim to create experiences that spark excitement, comfort, & a touch of magic for every customer who visits our store or shops online.
thoughtfully chosen, just for you
Our Products
At Overrated, every product is chosen with intention — never randomly sourced. Our collection includes Korean beauty, blind boxes, plushies, snacks, & playful Asian finds that spark joy and curiosity.
We focus on items that feel special, fun, and genuinely exciting — whether it’s a cute collectible, a comforting snack, or a beauty product we truly love. Everything you see is carefully curated to reflect the trends, creativity, and happiness that inspired Overrated from the very beginning.
Authenticity - Quality - Community
Our Values
Authenticity
Every item at Overrated Korean Beauty & More is carefully sourced from trusted suppliers and brands. If we wouldn’t proudly sell it in our own store, we won’t offer it to you. Authenticity is non-negotiable.
Quality
We believe cute should still be high-quality. From blind boxes to beauty, snacks, and lifestyle goods, each product is hand-selected for craftsmanship, safety, and overall experience — not just trends.
Community
Overrated is more than a shop — it’s a space for people who love Korean culture, kawaii collectibles, and discovering something special. Whether you visit us in-store or online, you’re part of our community.
Challenging the Ordinary
Why Overrated?
The name Overrated is intentional.
It’s our way of challenging hype and expectations — & proving that when something is truly special, it deserves the attention. We don’t chase trends just because they’re popular. We focus on quality, creativity, & authenticity.
Other companies? So overrated.
At Overrated Korean Beauty & More, we go beyond what’s expected. Every item is thoughtfully curated to reflect real Asian trends, playful design, & meaningful experiences — so you’re not just shopping, you’re discovering something special.